– Email Marketing Basics

Size : 572.65 MiB (600465389 Bytes)

Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.
Topics include:

Building an email list

Collecting email addresses

Offering incentives to increase signups

Deciding on a format for emails

Including links

Sending valuable offers

Creating effective From address and subject lines

Combing email with social media and mobile devices

Managing bounced and blocked email

Evaluating email click-through data

Automating email marketing

Note: Please seed. Thanks :)