Lynda.com – Email Marketing Basics


Size : 572.65 MiB (600465389 Bytes)

Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.
Topics include:



Building an email list


Collecting email addresses


Offering incentives to increase signups


Deciding on a format for emails


Including links


Sending valuable offers


Creating effective From address and subject lines


Combing email with social media and mobile devices


Managing bounced and blocked email


Evaluating email click-through data


Automating email marketing

http://www.lynda.com/Business-Online-Marketing-SEO-tutorials/Email-Marketing-Basics/84523-2.html


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