Lynda.com – Personal Branding Basics with Lorrie Thomas Loss


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Lynda.com - Personal Branding Basics with Lorrie Thomas Loss
54m 58s Beginner Nov 04, 2013 [uploaded in jul 17, 2014]

Branding isn't just for businesses anymore. Learn how to manage the way you're perceived, online and off, in this course with marketing expert Lorrie Thomas Ross. Lorrie walks through the basics of defining and growing your personal brand, including building an online identity, developing authority, creating content, establishing style, maintaining consistency, and more. With the right marketing, anyone can achieve a competitive edge and reach a larger audience.