Sales Skills Fundamentals – Lynda


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In this course, author Christopher Matthew Spencer shares his techniques for effective sales. Because a sale starts with finely honed communication skills, the course begins with communication and listening skills, and then explores the application of sales traits in everyday life—an ideal primer for making deals in business settings.

This course also covers the basics of connecting with prospective clients, making convincing presentations, understanding and maximizing the sales cycle, measuring sales abilities, and practicing sales skills in role-playing scenarios.
Topics include:
Becoming acclimated to selling
Understanding common sales terminology
Honing communication skills
Conveying passion and thoughts
Listening actively
Winning the confidence of others
Asking for referrals
Making cold calls
Setting realistic sales targets and achieving them
Keeping good sales records